BREAKING! Sensational Headlines About Pfizer Developing New Virus Variants For Profit Serve Noble Purpose

In an effort to avoid making low-brow click-bait, have we made truth-based journalism boring and unprofitable?

Some have argued that the death of journalism can be marked by the advent of unholy click-bait headlines, complete with breathless and long winded questions that you HAVE to know the answer to before moving on. Boom. Click. Traffic. Rinse and repeat. But I have breaking news for you. The death of corporate journalism is due to its lies, not its overhyped headlines.

🚨SECRET PLAN EXPOSED: Sensational Headlines Work If Good Content Gets Read

In our effort to avoid accusations of such venal things as wanting people to read our work, is it possible we’ve swallowed a poison pill by expecting truth-based journalism to be stodgy and boring? Because that’s exactly what has happened. We’ve guaranteed that important news won’t get read by having a perverse holier than thou attitude about anything that comes remotely close to being — interesting.

Yes Linda, some stories really are sensational

Aren’t some stories actually important? Shouldn’t we treat them with the appropriate level of urgency, and m…